TG Database

Social media integration also helps marketing teams have smoother social media workflows. It gives them valuable customer and market insights, helping them understand the impact of their social media efforts on conversions and brand sentiment.


Social media integrations streamline customer ...

The surge of brands putting out “activist” content in the last five years largely backfired—especially with discerning Zoomers. Many brands were accused of getting it wrong, overwhelming their audiences or performing to bolster the bottom line.

Sprout’s 2019 #BrandsGetReal Report found that 70% of ...

You’re probably familiar with big ones like #ValentinesDay, #InternationalWomensDay and #AprilFoolsDay. But what about celebrating #NationalDonutDay on June 7th or #PlanForVacationDay on January 30th?

An Instagram post about Donut-inspired Samba sneakers from Tim Hortons' collaboration with adidas ...

Next is your bio. You can use this space to add keywords related to your niche, industry, products or services. Check out Peach Slices’ Instagram bio as an example.


With these keywords naturally weaved into the description, their account is more likely to pop up for search terms like “k beauty ...

Imagine a celebrity donning your apparel and posting a picture with your brand account tagged—that’s the kind of brand mention that can send your visibility soaring. Responding to this brand mention is a golden chance to boost brand recognition and engage with your audience in an organic way ...

This aligns with a broader trend of increasing influencer impact—our 2024 Influencer Marketing Report found that 86% of consumers surveyed make a purchase inspired by an influencer at least once a year.

To stay relevant during the holiday season, customer service must prioritize social media ...

Rocha says that adding partnership ads on Reels to existing campaigns can led to a median 5% improvement on cost per result and a 20% higher conversion rate. In short, partnering with an influencer on a Reel can mean big return on investment (ROI) for your brand.

When selecting influencers to work ...

Social customer care is a relatively new domain, with most teams struggling to keep up with best practices. These gaps are often the product of social customer care being thought of as an ancillary duty rather than a business-wide priority.

As one member posted in The Arboretum, “There is a lack of ...

This means collaboration between social and care teams should be more than a handoff. They need to truly work in tandem to provide a seamless customer experience—finding processes and tools that increase productivity and surface strategic insights. If you’re not hyper-focused on customer care, you ...

How the public uses Facebook versus how your target audience uses it won’t always be the same. When followers engage on your posts, is it because you posted at the best time or other metrics? Monitoring and analyzing the most important Facebook metrics helps you understand your audience, and then ...