Creating your hashtag holiday strategy

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You’re probably familiar with big ones like #ValentinesDay, #InternationalWomensDay and #AprilFoolsDay. But what about celebrating #NationalDonutDay on June 7th or #PlanForVacationDay on January 30th?

An Instagram post about Donut-inspired Samba sneakers from Tim Hortons' collaboration with adidas for celebrating National Donut Day.

Travel Collection's Instagram post for celebrating National Plan for Vacation Day, showcasing destinations like Yellowstone National Park and Tahiti

Every month offers unique opportunities to tap into these social media moments, making your posts feel timely, relevant and engaging.


Like any social media plan, your holiday hashtag strategy needs thoughtful senegal mobile database planning. Follow these simple steps to craft a strategy that aligns with your goals and engages your audience.

Choose relevant hashtag holidays
It’s important to understand your brand’s social goals and objectives, and your audience’s needs to help you avoid celebrating hashtag holidays that may not be relevant.

According to the latest edition of The Sprout Social Index™, the main factor that makes brands stand out on social is the quality of their products and services, so look for ways to tie hashtag holidays to your offerings. For example, #NationalBookDay content is a perfect fit for a library.

Be thoughtful about what holidays work for your brand and how to incorporate them into your social media calendar.

When determining which hashtags are right for your brand, ask yourself two questions:

Does this hashtag seem like a natural fit for the brand?
Will this hashtag holiday resonate with my audience?
Use consumer data for decision-making
Social listening provides a deeper understanding of your audience. It helps marketers analyze online conversations, identify trending topics and uncover opportunities to engage with relevant themes.