Organize stories as highlights

[mstakh.i.mom.i]

Next is your bio. You can use this space to add keywords related to your niche, industry, products or services. Check out Peach Slices’ Instagram bio as an example.


With these keywords naturally weaved into the description, their account is more likely to pop up for search terms like “k beauty”, “skincare” and “acne”.


Ever created a killer story that you wish could live on your profile forever? With story highlights, it can.

Highlights are groups of select old (expired) stories. You can organize them by saudi arabia mobile database theme or topic, such as Q&As, tips or events — making it easier for people to find relevant stories.

Sprout Social's Instagram bio and story highlights
Story highlights are also located at the top of your profile, which makes users more likely to check them first before scrolling down to your posts. Think of them as a curated portfolio that showcases the best of your brand.

Add your location and relevant links
Adding location info pushes your profile higher up in search results for local audiences.

This is especially important for businesses targeting nearby audiences or those wanting to drive more foot traffic to their physical store (e.g. restaurants).