Boosting Reels on Instagram and Facebook

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Rocha says that adding partnership ads on Reels to existing campaigns can led to a median 5% improvement on cost per result and a 20% higher conversion rate. In short, partnering with an influencer on a Reel can mean big return on investment (ROI) for your brand.

When selecting influencers to work with, look for those using Reels successfully. Sprout Social’s influencer marketing platform can help you locate and connect with influencers who’ll be a great fit for your brand. You can negotiate a partnership that includes Reels specifically, whether made by your brand featuring the creator or crafted by them.


Boosting your Instagram Reels extends your reach. You can boost Reels on qatar mobile database Instagram when publishing them. You can also boost a Reel on Facebook by selecting the “Share on Facebook” option before publishing and then following the prompted option to boost to more people. To boost a Reel, choose it from your profile and then select Boost Reel in the bottom right. This will take you to a dashboard where you can choose a target audience, duration of ad and other specifics for your boost.

You don’t want to boost every Reel you post, however. Be strategic in your selections. You may want to boost Reels that tie to a broader campaign, feature new products or are part of your holiday marketing strategy, for example. You can boost a Reel you just published or previous ones that have performed well.