Indirect brand mentions

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Imagine a celebrity donning your apparel and posting a picture with your brand account tagged—that’s the kind of brand mention that can send your visibility soaring. Responding to this brand mention is a golden chance to boost brand recognition and engage with your audience in an organic way.


Indirect brand mentions are more subtle. They happen when someone talks about a product, service‌ or event associated with the brand, but they may not use a tag or @-mention. They may not say the brand’s name, but allude to it. For instance, if someone says how much they love the latest Star Wars movie, it would be an indirect brand mention for the Walt Disney Company. In russia mobile database the post below, a user shares an unboxing video showing Fenty Beauty’s 2024 advent calendar. Notice how the user doesn’t tag the brand directly, doesn’t capitalize the brand’s name or use the official name of the product.

A post from an influencer with an indirect mention for Fenty Beauty.

Indirect mentions can also include misspellings, slogans without brand names and product-only references. For example, someone saying they prefer iPhones because they enjoy using FaceTime would be an indirect mention.

Social media mentions
Social mentions are likely the ones you’re most familiar with. These are brand mentions on social media networks including Facebook, Instagram, LinkedIn, Pinterest, TikTok and X (formerly known as Twitter). An @-mention typically marks them, but they can also be in the form of tags, hashtags, comments or posts. For example, if someone posts about how much they love your new product and tags your company with a branded hashtag or @-mention, that’s a social media mention. Social media mentions can also be indirect, such as someone discussing your brand in a thread. For example, Hyatt Centric Midtown Atlanta tagged the accounts for non-profit Atlanta Pride and AtlannaTonight, a media company, in a post about their partnership for Atlanta Pride Weekend.