A repost is a repost, but I will still repeat a phrase that many of you have probably heard many times: “If your business is not yet on social media, you can say that you are not on the Internet.” Many of you will probably say: “But what about the narrow-profile segment of the B2B market? For example, should a company producing tower cranes latest phone number database also go on social networks?” I will answer and repeat once again, look broader, probably such a company does not need a VKontakte group, but, for example, you can target the target audience, try testing targeted advertising and land the target audience on the pages of the corporate website. You can also run a YouTube channel.
For those who already use social media in some way, I recommend mastering new social networks and messengers. For example, you can safely start studying and working in Telegram.
The most important thing I want to say first of all to business owners and their marketers is to not create the illusion of a thriving company if you are not ready to pay for targeted advertising, for creating quality content for social media, for professional design of your accounts and for systematization of work in social media. Better not to start. Spare us, users: do not clutter the already cluttered Internet and do not make a laughing stock of your business.