B2B purchasing managers are big consumers of content

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They are looking for information that is not only reliable, but also comprehensive, that educates them and is not exclusively sales-oriented. By creating this content, companies with B2B clients can build a relationship based on trust with their prospects, which leads to increased sales and shorter sales cycles.

If you are a company that sells B2B canada email list products and you are still not sure, these data will convince you that creating and delivering interesting content is the best way to attract your customers and get more sales:

Between 60-90% of B2B purchasing decisions are made online : before even making a call for information, the buyer has already done most of their research online. By the time they make the call, they have shortlisted a couple of potential suppliers and ruled out the rest. To stay informed, B2B purchasing professionals consume information in all kinds of formats :
30% listen to podcasts.
30% download whitepapers regularly.
70% follow recognized experts in their sector.
However, they find it difficult to interact with content distributed in more traditional ways, such as press releases or newsletters.

Before deciding to speak to a sales rep, B2B buyers consume an average of 5 pieces of content . 67% are more likely to consider the vendor that educates them at every stage of the buying process, while 59% prefer education with broad, unbranded content.