A competitive business must be digital

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Everything we do today will have consequences in the future. Without a doubt, digitizing the B2B industry involves much more than creating a website and opening a social network. The challenge now is to create strategies and plans to generate leads and optimize conversion (CRO) for this new stage . Giving continuity to sales operations will be essential in B2B businesses thanks to technology, especially as a survival method in the face of a crisis like the coronavirus.

At Bannister Global we are specialists in marketing for engineers aimed at the industrial sector , as many of our clients have training as industrial, mining, telecommunications, road or hr directors email list canal and port engineers. A type of target audience that is more analytical and seeks very specific answers to their needs. To generate impact in this type of high-value niche, it is necessary to provide strategy, content and innovation.

To implement this entire digital transition and achieve success in sales and marketing, at Bannister Global we can help you achieve it. No one knows for sure if they will end up taking place this year. It remains to be seen whether events with more than a certain number of attendees will be able to take place and people’s behaviour will not be the same as before.

It will not be as easy to shake hands with your potential clients, have a coffee after a talk or exchange cards. The sooner you get used to the fact that the commercial scenario in the industrial sector has changed , the sooner you can take action and adapt. Don’t sit back, that money is still there and you can create campaigns aimed at lead generation .