Your website is slow in China: Here are the reasons (and tips for better website optimization in China)

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Is your website struggling to load quickly in China? You’re not alone. With the unique challenges of China’s internet landscape, many businesses are dealing with slow loading times and poor user experiences for their international websites.

From government censorship and network latency to heavy content and limited kazakhstan phone number list capabilities, there are several reasons why your website may be underperforming in China. But don’t worry – we have solutions to help you improve your Chinese website speed, SEO, and accessibility for the Chinese consumer.

Key points
Website speed is crucial to business success in China, and slow loading times can seriously harm user experience and search engine rankings.
China's Internet landscape presents unique challenges related to network infrastructure, government censorship and firewalls, as well as heavy content and large file sizes.
You need to optimize your web content with Chinese audiences in mind; this means finding ways to get around the Great Firewall of China, reducing network latency by using CDN services or hosting servers closer to target markets, compressing files, optimizing images, reducing unnecessary elements on a page…
The Importance of Website Speed ​​for Business Success in China
A slow-loading website can seriously harm your chances of success in China because it directly impacts user experience and leads to higher bounce rates. Additionally, fast loading times are essential as they influence rankings on local search engines like Baidu.

A study found that 90% of sites take five seconds or more to load in China, while users expect loading times to be less than two seconds.


When European websites in China were analysed, an alarming statistic showed that nearly 85% took an average of 33.1 seconds to load, making them almost eight times slower than expected! To overcome these challenges and compete effectively in the Chinese market, optimising your website’s loading time should be a top priority in your overall digital strategy.

It is worth noting that in January 2022, the number of internet users in China reached a staggering 1.02 billion, which means a considerable digital population. At the beginning of that year, the internet penetration rate in China accounted for 70.9% of its total population. According to Kepios analysis, there was a remarkable growth of 35.9 million internet users (+3.6%) in China between 2021 and 2022.