But you may want to let the natural function of Stories take its course, especially for documenting special events like panels and conventions. Still, why would a company – especially a company that has long enjoyed watching old blog posts and tweets gain sudden, renewed traction after a period of inactivity – want to invest in content that sometimes disappears? Because that's where the attention is. Stories have more than millions of users, and marketers have noted that the feature accounts for a third of the app's sponsored content.
Reels, which Instagram launched in August, is a feature slovenia telemarketing data reminiscent of TikTok. Reels also allows you to create multi-clip videos and, similar to TikTok, also allows users to be discovered by a global audience on their Explore page, giving the video the chance to go viral or at least be seen by more people outside of an account's follower base. Less than half a year old, the fate and popularity of Reels is uncertain, but the downsides to experimenting with it, especially if you already have an Instagram account, are pretty marginal.
So far we've talked about the latest advances in video and the new tools, platforms, and tastes that drive them. But to take advantage of video's continued dominance on social media, many tried-and-true principles still apply. videos, interviews, demos and live streams. Facebook Live and YouTube are still good places to reach your audience. The video should be suitable for mobile phones. And, you'll want to engage your viewers, even if they're discovering your engaging content in a room full of people, by adding subtitles to your video so they can watch it with the volume down or muted.