What is a corporate or company blog?

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A corporate blog is a website or “logbook” where the company uploads content planned over time, which is directly or indirectly related to its mission and which, in principle, provides value to its visitors.
The content that is published can be uploaded by both members of the company and by invited relevant people, such as influencers, professionals from the same niche or even other companies with which we collaborate.
It is worth highlighting the phrase “ provide valuable content ”, since this phrase is what this corporate tool is based on.
Why? Because we write for our visitors, who can basically be hungary phone number list into two types: clients or potential clients.
Therefore, in either case, it will bring us benefits, since we will achieve more possibilities of retaining them or converting them into clients respectively.


What is the purpose of a corporate or company blog?
As for the benefits that this digital platform provides you, although they are practically innumerable, we could summarize them as follows:

1. Attract new clients
One of the main functions or advantages of this type of business blog is that it helps you attract clients or potential clients, as I mentioned earlier.
Look at it this way: if the people who visit your blog do so organically, it is because they are looking for something related to your company.
In other words, the probability that they might be interested in your products or services is not low.
The best thing of all is that those clients you attract through this medium are more likely to buy than those you attract through other advertising channels.

2. Retain your old customers
It's not just about attracting new customers, but it's also an excellent way to retain customers who have been with you for a while.
How? Easy, as this is a great way to show that you know what you're doing, through the right content, something that will make their trust in your Brand grow.
When you offer a service, nothing is more important than showing that you actually know what you're talking about perfectly.
Can you imagine hiring someone who doesn't know anything about plumbing to fix the installation of the sink in your home? You can imagine that it could end up much worse than when you hired them...