Content is still king cornerstone

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Do you know the famous blank page syndrome? We've all experienced it at some point: we know a topic in depth, we sit down at the keyboard to write about it and minutes later all we see is the blinking cursor on a still empty document. From experience, we can tell you that this syndrome is even more common when it comes to writing for professional buyers.In B2B copywriting, several factors come into play: more complex topics, a more specialized audience, a greater need to explain concepts in a meticulous and clear manner, etc.

But fear not, face that blank page! And to chief vp compliance email list motivate you, we are going to give you a very important fact: according to the latest statistics from Hubspot , 80% of business decision makers prefer to obtain information from an article rather than from an advertisement . Therefore, it is important that you focus your resources on your B2B copywriting strategy.

But let’s start at the beginning


There is no doubt that the of any successful campaign is having relevant and attractive content. It doesn't matter the medium: social networks, email marketing, company blog... Content is the core , what we want to convey and, of course, the push that professional buyers need to make a purchase decision.

While recent trends in content marketing have leaned more toward visual formats like video and infographics, the written word remains the foundation of most content marketing strategies. This is even more true when it comes to B2B businesses, where information often cannot be compressed into a 15-second TikTok video.