Amazon uses machine learning for personalized targeting

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Nike actively uses video formats for advertising campaigns, which not only increase engagement but also demonstrate the product in action, which contributes to the growth of conversions. In 2025, the company will continue to develop the use of video ads, improving interaction with users on various platforms.
Using data about purchases and viewed products, the company offers relevant ads to potential customers, which increases conversions and reduces advertising costs.
Trends in contextual advertising
Mistakes, risks or difficulties when using contextual advertising
Common Mistakes and How to Avoid Them
Underestimating the importance bulk sms argentina of quality content. Many advertisers continue to use the same template ads that do not attract attention. This reduces the effectiveness of advertising and increases its cost.
Solution: Develop unique, creative and interesting advertising materials. Remember that contextual advertising should be not only informative, but also attractive.
Click budget is too high: Many advertisers are too focused on maximum visibility, which leads to excessive spending.
Solution: Use conversion maximization or target ROAS strategies and regularly analyze the effectiveness of your advertising campaigns to optimize your budget.
Ignoring A/B testing: Sometimes advertisers fail to test different ad variations and landing pages, which leads to suboptimal results.
Solution: Regularly A/B test different elements of your advertising campaigns to see which ones work best.
Recommendations for risk reduction