Important indicators and metrics

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Reach is the number of people who saw the blogger’s publication.
Engagement is the number of likes, comments, reposts and other reactions to posts.
CTR (Click-Through Rate) is a click-through rate that shows how effectively a blogger was able to interest their audience.
Conversions are the number of users who have completed a target action, such as a purchase or registration on a website.
According to a study by Influencer Marketing Hub, 63% of marketers believe that influencer marketing produces better results than traditional advertising. However, to really achieve good results, you cayman islands whatsapp number data need to understand exactly how to use these metrics.
Promotion through bloggers
Main difficulties and their impact
There are several common problems that may arise when promoting through bloggers:
Inability to clearly define the blogger’s target audience. Some bloggers may seem ideal for your brand, but their audience may not match your target group. This leads to low engagement and low conversions.
Incorrectly defining campaign goals. Without clear goals, promotion through bloggers can become ineffective. For example, if you only want to increase brand awareness, you should not expect immediate sales from cooperation with a blogger.