By geography
This strategy is used very often, as it is well read by the audience. How to determine the positioning of a brand by geographical characteristics? It is enough to pay attention to the trademarks that have managed to absorb the reputation accumulated by countries and nations. With more or less success, these brands imitate their location in a specific territory or actually deploy active activities in a given point of the world.
In this way, consumers create the necessary associations: Germany – high quality, Japan – advanced technology, Switzerland – high precision, Italy – advanced fashion, etc.
A strong connection with paytm database geography exists in the consumer's mind, even when it comes to territories rather than countries. The so-called cultural code comes into play. If milk comes from a village, it is guaranteed to be tasty. Herbs collected in Siberia have medicinal properties. And a product from alpine meadows has certainly absorbed freshness and clean air. Natura Siberica, Kaiser, Carlo Pazolini, and Erich Krause brands are positioned according to this feature.
Positioning by geography
Since geographic reference is very quickly read by the consumer, it should be chosen when the consumer is limited in time to make a decision. A stereotyped picture of the offered product appears in the mind of the potential client almost instantly.
By social and environmental characteristics
Social responsibility, care for the environment, so-called lean production have already firmly entered fashion. Therefore, companies actively and constantly use these trends, positioning their brands.
Today, products from a manufacturer that is responsible for preserving nature and participates in sponsoring environmental initiatives certainly evoke great sympathy. But action alone is not enough. No less important is the competent delivery of these news items to the target audience. And here the need for properly organized promotion of the trademark arises.
In addition to market participants who are seriously involved in environmental and social issues, there are quite a large number of companies that use social brand positioning as a tribute to fashion and thereby derive direct marketing benefits for themselves. There is no need to talk about a radical change in philosophy here. Companies are simply effectively introducing a fashionable marker.
How to achieve multiple growth in traffic and sales from your website?
Alexey Boyarkin
Dmitry Svistunov
Head of SEO and Development
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I have always been concerned about the issue of moving to a fundamentally new level. So that the indicators would grow not by 2 or 3 times, but by several orders of magnitude. From a thousand visits to ten thousand or from ten thousand to a hundred thousand, if we are talking about a website, for example.
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Technical condition of the site.
SEO.
Collection of site semantics.
Creating useful content.
Working on conversion.
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