Triggers are hooks that grab the attention of customers and encourage them to return to the site. This is how sales triggers work, for example . In the case of onboarding, these can be push notifications, emails, messages, and the like. There is no need to implement triggers en masse without optimization. It is necessary to determine the nature of the product's use and use these tools to provide specific hints that will reinforce it.
The nature of use and triggers directly depend on the product itself. If it is some kind of women's calendar, it will be used several days a month. If we are talking about a fitness tracker, it will be actively used every day. Having thought about these features, you need to choose the means of communication that is closest to the nature of the product's use and will help return the user to energetic, ongoing cooperation.
How to achieve multiple growth in traffic and sales from your website?
Alexey Boyarkin
Dmitry Svistunov
Head of SEO and Development
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I have always been concerned why do vietnamese use zalo? about the issue of moving to a fundamentally new level. So that the indicators would grow not by 2 or 3 times, but by several orders of magnitude. From a thousand visits to ten thousand or from ten thousand to a hundred thousand, if we are talking about a website, for example.
And I know that such leaps are always the result of painstaking work in five areas:
Technical condition of the site.
SEO.
Collection of site semantics.
Creating useful content.
Working on conversion.
And at the same time, every manager needs an increase in sales and the number of applications from the site at the moment.
To get this growth, download our step-by-step template for increasing sales from the site:
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Rules for effective onboarding
There are several rules for effective onboarding. They will help to introduce the user to the necessary products with the greatest success:
Know what is offered in the smallest detail
Managers should study their product before offering it to clients. Each of them should go through registration themselves, think through answers to possible user questions, having encountered problems in real life. Only in this case, onboarding will be carried out at the highest level.
Provide a full product test before purchasing
To dispel the client's doubts, you need to not only tell them about the advantages of the offer, but also give them the opportunity to use the product during a limited trial period. It is advisable to give the person access to extended functionality so that they are convinced of the high-quality work of the product and want to continue working with you.
Explain briefly and clearly how to use it
During the onboarding process, you don't need to try to tell the client about the full functionality of the product right away. Focus on the key, important points. Draw their attention to the advantages, highlight those points that will help them at the start of working with the service, and solve those problems that are relevant for them at the moment. They will learn everything else gradually while using the product.
Rules for effective onboarding