The bad part, besides the fact that you can sell at a loss of money, is that most of the traffic to your website from Facebook will be via mobile (sometimes up to 80%) and, as you well know, mobile traffic has a much lower conversion rate than PC traffic.
I always say that email marketing is the king of conversions, as it is usually the channel that has the highest ratio of sales per visit, and it is totally true.
The bad part is that of course, you first have to capture the email and… how do you capture it?
Typically, through organic traffic by displaying pop-ups or through cross-campaigns on social networks such as product giveaways or using Facebook Lead Ads.
As you can see, the strategies are complex, but if you have a good email marketing technician, success can be really great.
I know that there are other channels such as indian email database affiliate marketing, proximity, big data and many more things, but to make it simpler, I prefer to focus on these 4 basic pillars of online marketing.
Ok, so how do I calculate the profitability of each channel?
I'm sure you'll be surprised by the following sentence:
This is the easiest part of all and I'm going to explain to you how it's done.
The profitability calculation in online marketing is always the same and is based on three steps.
Yes, just three, pay attention:
1.- Traffic capture
That is, the first step is to get traffic to your website, regardless of the channel.
2.- Behavior
Some of that traffic will do things on your website, browse through different pages, click through different pages, add products to their shopping cart, etc.
3.- Conversion
At any given time, a few of the visitors who entered, browsed and added things to the cart will start the purchase process, and a few of those who entered will end up buying.
The good thing about this is that you can measure each step with Google Analytics, you can even measure these steps for each channel.
Of course, you should pay special attention to the landing pages of your project.
Going further, you can see exactly which leak points your users are missing out on, which is a great way to keep improving, right?
Now that you know how to calculate the profitability of any online marketing channel, let's move on to the next point.