You need to know the code at least a little and understand

[mostakimvip06]

Knowledge of web analytics tools, such as Heap Analytics , is one of the most powerful weapons for an entrepreneur who wants to develop their business, not only online. In my experience, in most cases, people who have a website go to the first audience report from the top, which appears in Google Analytics, and ... this is where the measurement, analysis and conclusions end. No, no and no again. If someone wants to invest in positioning, campaigns, mailings, etc., they should first invest in connecting, configuring and valuable analytical reports. The advantage of the Internet is that 99% of behaviors can be measured , which allows us to draw conclusions about the effectiveness of ideas and solutions that acquire traffic.

Here the question should be asked - ok, but Google Analytics is not enough? We need to clarify one thing, Google Analytics is a basic tool, but it is not perfect. I myself, for the page you are currently on, use 3 trackers : Google Analytics , Yandex Metrica and Heap Analytics . Each of these tools provides different types of valuable reports. I have already written about GA and Yandex Metrica, so why is it worth knowing Heap?

Let's start with the fact that the key issue is the ability to ask questions, and then knowledge of technical solutions that will allow you to answer these questions. The second, equally valuable issue is the speed of implementation . If I ask a question, e.g. " Are users who enter my site via Google more likely to fill out a quote form starting it from a link in the button israel telemarketing data or from a link in the footer? ", then I won't get an answer quickly in Google Analytics. OK, knowing Google Tag Manager and creating events there, I can create conversions and send them and ... well, you need to know the code at least a little and understand this whole, quite complicated process well.

I am naturally lazy and I look for solutions that are simple and do not require any interference with the website code . The idea is to create answers to the questions asked quickly, simply and nicely - only then does it make sense.

OK, you may be inexperienced and not know what questions to ask, so here are some examples to get you started:

Create events
Where to start? From the heart, and the heart for Heap is the Event Visualizer - a view that makes a difference.

How to set up Heap events
What is it about? In order to examine the dependencies, you need to mark Events - events that we will refer to. Does it sound complicated? Yes, but it is incredibly simple. Just click on a given element, click Next, give it a name and save it with the Define Event button. Interestingly, if we have had the code installed for a longer time (there is some history), we can also see how many people have clicked on a given element in the last 7 days, already in this view.