Using software to carry out marketing actions and thus achieve results in an automated way is one of the ways to be efficient in the digital world.
Therefore, any organization could carry out processes that would be difficult to achieve in a natural way. In addition, automation allows for monitoring and obtaining greater control of the situation.
By achieving greater efficiency in these processes, costs and staff time are reduced, since the right lead is reached at the right time and with the ideal material to convert it.
With the introduction of Inbound Marketing in 2005 by the company Hubspot , uganda whatsapp number database we discover an undeniable technological foundation that sought to streamline the day-to-day processes of all Online Marketing teams.
Inbound Marketing is about various marketing methods such as website management, content creation, SEO , email marketing, social media management, web analytics, traffic generation through pay-per-click (PPC) techniques and social ads, among others.
However, automation is only one part of Inbound Marketing, as the main purpose of this methodology is to attract potential clients to become part of your contact base and increase sales opportunities.
Therefore, the most important examples of automation are lead nurturing and lead scoring, fundamental procedures for transmitting to users at the right time the benefits of a product or service.
Lead scoring and lead nurturing are not contrary, but rather complementary to achieving efficiency in your online marketing processes , to achieve the objectives in the determined time and with the resources available from the beginning.