Contextual ads for better personalization

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As privacy is becoming more and more important to users, contextual ads are gaining ground. This approach is based on displaying advertising that is relevant to the content the user is consuming, without the usual dependence on third-party cookies.

Let's look at an example: A user reading about tourist destinations might cayman islands phone number list ads for cultural experiences instead of generic offers for airline tickets. This personalization can improve the user experience, and increase conversion rates at the same time, also improving the return on investment.

TikTok Ads and its new advanced targeting options
TikTok is leading the advertising market thanks to its perspective and importance in the visual and creative aspects. In 2025, this platform will offer even more targeting options, allowing brands to better connect with their ideal audience.

Due to its immersive nature, advertising campaigns developed on TikTok can achieve higher ad recall rates than other social networks, making this platform an important tool for capturing the attention of young people. For this reason, it is another of the marketing trends for 2025.