And, in this way, show a more striking structure to the user. But don't make the mistake of putting all the text in bold. This is very common in some messages. The only thing you'll achieve is that by trying to highlight too much content, none of it will stand out in particular. 5.- The smaller the extension, the greater the attraction in depth. If you find yourself in that situation, you should respect that length. What you should not do is fill the text with irrelevant information. Therefore, it is best to write with short lines and paragraphs. You have to be specific and communicate accurately in the smallest possible space. Only in this way will you lay the foundation for subscribers to want to continue receiving your emails.
6.- Use simple calls to action Using the plain text gmx email list version you cannot create large graphic-based calls to action. Alternatively you can use other types of eye-catching characters such as symbols, signs and numbers. The goal is to create a hierarchy that draws users' attention by highlighting the most important elements of the content. A short, motivating call to action doesn't need to be accompanied by a button to stand out. 7.- Don't forget to include links in plain text emails Plain text is so simple that if you want to achieve the goal of knowing how your users act and behave when faced with an email, it is highly recommended to add tracked links. By including URLs with UTM codes, you can not only send the user to a landing page, but more importantly, you can know where they came from and what they do after reaching the landing page.
There are times when you need to tell something
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