The description is the most commercial part

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In this last market, it is also recommended that the use of keywords be as specific as possible. 3.- The description of the app It consists of including a clear and precise description of the app. Ensure that it includes synonyms of the keyword, relevant to the user and, above all, that it convinces the user to download the application . and has the most space to describe. But that doesn't mean you should over-optimize. In fact, marketplaces penalize this behavior. App Store. The description does not rank. But it is important to encourage the user to download the app. Google Play. You have 4,000 characters for the description. Windows Marketplace. The limit is 2,000 characters. 4.- The icon Although the icon does not directly affect ASO optimization, it is essential to attract users' attention.


5.- Developer name This element is important because at&t email list app stores value developers and their seniority, as well as the apps they have been involved in. Developers with more seniority will have more ranking points . Therefore, don't forget to include your keywords here as well. 6.- Category It is important to categorize the application to place it in the optimal space. App Store. You can list your app in a primary category and a secondary category. Include it in both. This is the best option for ASO optimization. Google Play . You can choose the relevant category. Windows Marketplace . You can place your app in a main category and, depending on the number of existing apps, in a subcategory. 7.- Screenshots Just like with the icon, the screenshots you choose for an app's listing won't help it rank higher.