1. Draft engaging post copy in seconds with AI Assist

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According to the 2024 Content Benchmarks Report, brands published an average of 10 social posts per day across all networks. Industries like retail, media and sports frequently surpass this number, reaching up to 43 posts per day.

That’s thousands of posts brands need to publish each bahrain b2b leads year—way too much work for social media managers juggling strategy, reporting, influencer marketing and more. That’s where AI Assist comes in.

The Sprout Social Compose Window with the Suggestions by AI Assist drop down open.
AI Assist offers generative AI-powered copywriting support directly within the Compose Window—Sprout’s tool for creating and scheduling new social posts.

Even if you don’t use the suggested post copy word-for-word, it can still provide much-needed inspiration that will help you break through writer’s block. You can also use it to adjust the tone of your original copy to be more friendly, confident or professional.

2. Share critical context with Calendar Notes
Picture this: You know a major promotion or event is coming, but you haven’t received the details needed to craft the perfect post. Now, your publishing calendar has several blank spots you know you’re holding for the promotion—but no one else does.

Calendar Notes democratize that information by acting as a placeholder in your Publishing Calendar. This prevents your colleagues from scheduling additional content because they see a gap in your publishing queue. It also gives business leaders a more accurate view of your publishing cadence.

You can use Calendar Notes to share ideas with your team, or to share reminders to amplify content from influencers and business partners.

3. Schedule directly from your browser with the Sprout browser extension
If you rely on curating industry-specific news to boost thought leadership on your brand’s social accounts, you need to use the Sprout Social browser extension.