According to statistics from LINE Taiwan, compared to other social media, nearly 7.5% of the people in Taiwan are reached only by LINE. The population distribution on the LINE platform is even closer to the real population distribution in Taiwan. Based on the life experience around us , , we infer that there are more opportunities to reach the silver-haired group in LINE .
From our observation of the medical industry, we take dentistry, ophthalmology, and family medicine as examples, including dental implants, full mouth reconstruction, cataract treatment, or diagnosis and treatment of chronic diseases, etc. The customer base for these treatments is also the elderly , so we deduce that the LAP advertising platform launched by LINE is very suitable for this type of clinic as one of the marketing budget planning options.
With LINE’s many advertising target scenarios, AlleyPin would particularly recommend that medical customers invest in LINE’s “official account plus friend ads” because the medical field has different consumption belgium mobile phone number list paths from online shopping, restaurant reservations, online room reservations, etc. Similarly, medical treatment is a highly customized service experience. Each patient needs to undergo a preliminary "consultation" before receiving treatment before subsequent treatment planning can be arranged. Therefore, more attention should be paid to the advertising path of medical marketing. How to increase the number of inquiries (called Sales Leads in other industries).
LINE's unique "Add Friend Advertisement" allows people who are interested in treatment to directly become friends of the clinic's official account. This is coupled with the establishment of a micro-official website such as welcome messages, graphic menus, etc., and then follows up through progressive messages. The promotion of lists and group messages increases patients' willingness to inquire, and then the clinic's consultants provide one-on-one consultation services. Increasing patients' interest in the treatment can also increase the conversion rate. Readers can refer to the following cases we have operated.