Some studies claim that you can improve conversion

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Taking care of them properly will make your landing page a much more effective space. Although at first glance it may seem irrelevant, the truth is that choosing an appropriate A/B Test is crucial to achieving the results you expect . To do so, it must meet the following requirements: 1.- It must be focused on results When performing an A/B test, you should think about the results you would like to achieve. If you just launch the analysis, you will not be able to properly interpret the final information that the comparison shows you. Timing also plays a key role here. It is important to carry out the test at times when you know your users are behind the screen. 2.- Qualitative data vs. quantitative data Although quantity is important when it comes to measuring, it is much more important to know the specific behaviors and attitudes of these users.


That is why you should not focus solely on the crypto email list quantitative aspect. If you want your results to be optimal, try to qualify the data . 3.- Specific The test you carry out should be as specific as possible. If you try to introduce many changes in the same test , you will not know which of them really influences the conversion the most. To avoid this error, it is best to define different comparisons in succession. One of the factors that most influences when deciding how often you should create an A/B landing test. 4.- Comparison with appropriate percentages It is recommended that you perform a comparison on an appropriate and segmented percentage of the database. This means that if you decide to change the call to action button on two landing pages, 50% of the traffic should go to one and the other 50% to the other.