An eCommerce without a payment gateway has a little more than 60% chance of not making sales. Potential customers are likely to abandon their shopping carts if they do not see this tool almost immediately.
Why? Because every customer has their own preferences when it comes to paying, and if you don't offer them options that suit their needs, you could be losing sales.
Imagine a customer comes to your website, finds the product they want to buy, but when they check out they realize that you only accept credit cards. If that customer doesn't have a credit card, they're likely to abandon the purchase and look for another site that offers an option that works for them.
But if, on the other hand, you have several payment methods available – such as credit card, debit card, bank transfer, PayPal, or even cash on delivery – you ensure that each customer can choose the one that suits them best. And that not only increases the likelihood that they will complete the purchase, but also gives them a sense of trust and security in knowing that they have safe and reliable options to pay.
Therefore, your eCommerce needs a payment gateway no matter what. And here, we teach you what you need to know about it.
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1 What is a payment gateway?
2 Types of payment gateway
2.1 Payment gateway with redirection
2.2 Payment gateway without redirection
2.2.1 PayPal
2.2.2 Apple Pay
2.2.3 Amazon Pay
2.2.4 Stripe
2.2.5 Square
3 4 Ways to add payment gateways to your eCommerce
3.1 With complementary programs or plugins
3.2 With DVT
3.3 Using PHP
3.4 With codes for payment forms
4 Conclusion
What is a payment gateway?
A payment gateway is a service made up of payment platforms that facilitate marketing directors email database online money transactions. Thus, it is understood as a kind of portal that connects payment processors or platforms with bank accounts.How to add payment gateways to your eCommerce
In this way, a payment gateway is able to transmit information about payment data, in order to allow interaction between customers and sellers for the purchase and sale of certain products.
In addition to facilitating the collection and transfer of payment data, the payment gateway is able to guarantee security. As well as guaranteeing that sensitive data will be protected, giving potential customers much more security so that they can make their purchases with greater peace of mind.
On the other hand, payment gateways also have quite important security and fraud detection tools, which help reduce the risk of information theft, among other things.
Types of payment gateways
There are two types of payment gateways. These are: Payment gateway with redirection and payment gateway without redirection. To find out which one is best for you, let's talk a little about these two.
Payment gateway with redirection
How to add payment gateways to your eCommerce?
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