Format and layout errors: clutter and visual fatigue

[monira#$1244]

3. Language style misunderstanding: rigid translation and ignoring cultural differences
For the sake of convenience, many companies directly translate Chinese into English or other foreign languages, which are full of grammatical errors and inappropriate wording, seriously affecting the reading experience. In addition, not understanding the cultural taboos and customs of the target market can easily lead to misunderstandings. For example, in some areas with strong religious beliefs, the use of inappropriate religious images or words may instantly reduce customers' favorability towards the company.
Avoidance strategy:
Form a professional foreign copywriting team, or hire foreigners who are nigeria telegram number database familiar with the language and culture of the target market to polish it. Ensure that the language expression is fluent and natural, and conforms to local language habits. At the same time, conduct in-depth research on the culture of the target market, avoid sensitive words and taboo topics, and integrate local popular cultural elements to make customers feel the company's care and respect.

Some development letters have chaotic formats, no paragraphs, random fonts, and piled-up pictures and texts, which are completely aesthetic. When customers open the email, they are faced with a lot of messy information and it is difficult to quickly grasp the key content. For example, a development letter has dense text, bold and color-changing fonts are used randomly, and the pictures are blurred and block the text, giving people an extremely unprofessional impression.
Avoidance strategy:
Follow the principle of concise and beautiful layout. Reasonably divide the paragraphs, use clear titles and subtitles to distinguish the levels; unify the fonts and font sizes, leave appropriate white space, and make the emails appropriately dense; the inserted pictures should be high-definition and adapted to the email size, and there should be text descriptions to assist understanding, to ensure that customers can easily browse the entire email in a short time and get the core points.