Based on the concept of development and cost of services, existing types of beauty salons can be divided into several categories.
Economy class cabins
The name speaks for itself – economy class salons provide standard (coloring, styling, trimming hair ends, etc.) and additional services (manicure, pedicure) at a relatively low cost. Most of the staff are novice masters, including students. The interior of the salon is appropriate – a regular hall with the necessary furniture. The cost of a haircut or styling varies between 300-600 rubles.
Many existing hairdressing growth of the overseas chinese in canada salons belong to the described type of beauty salon. As a rule, regular customers are residents of nearby houses, people working nearby. Due to the low cost of services, economy class salons are visited by low-income people: pensioners and students. In addition to an accessible location and flexible working hours, economy class salons have their advantages. Firstly, even a novice master can have outstanding abilities. Secondly, masters remember the preferences and wishes of regular customers.
Business class beauty salons
Business class salons provide a wider range of services compared to hairdressers. In addition to standard procedures, the salon provides nail extensions and design, offers cosmetic care and solarium services. Only professional products and cosmetics are used for work. As a rule, only qualified professionals are recruited to the staff of this type of beauty salon.
Particular attention is paid to the individual approach and the corresponding quality of services for which visitors pay. The cost of a haircut and styling ranges from 1,000 to 2,500 rubles. Additionally, a salon guest can receive a consultation from a master, select and purchase accessories and hair care products.
Premium salons
Premium salons specialize in hair, body and face care procedures, conduct aromatherapy and spa sessions, and perform all types of massage (from classic to lymphatic drainage). The staff of this type of beauty salon are exclusively high-level specialists.
The premium class of the salon is felt in everything: polite staff, attractive interior, interesting decorative items, high-quality lighting, pleasant aromas and light sound accompaniment. Luxury salons are, first of all, the atmosphere, the mood for which the client comes, and not the service itself. Most premium salons work according to the author's method under the brand of famous hairdressers-stylists.
One of the "chips" of the premium salon is the opportunity to work individually with a stylist. This service is especially relevant when a person dreams of, but cannot change their appearance on their own. The stylist will not only select a chic image, but will also help navigate the variety of fashion trends, advise suitable styling and makeup options.
The cost of services is determined individually. Prices have no limits, starting from 5-6 thousand rubles.
The success of any type of beauty salon depends on the level of competition and customer flow. To choose the right place to open a business, it is worth turning to the experience of European countries. For example, economy-class hairdressing salons are best located in residential areas. For the middle and business classes, providing an extended range of services, large shopping malls are required. The few luxury establishments are suitable for the central or most prestigious areas of the city. The number of all three types of beauty salons is reflected in the ratio 10:3:1.
The premium beauty salon sector has been rapidly expanding lately. Beginning business owners sometimes make unforgivable mistakes: with high opening costs, the management does not pay due attention to advertising. With a low flow of clients, the salon does not receive sufficient profit, which leads to its closure. Often, the cost of services does not correspond to the level of service provided. As a result, the salon either reduces prices or resorts to a mixed type of service (premium + standard), which is in no way acceptable for the premium class.