A system is defined as the set of elements, structures or factors that, when interacting with each other, achieve a specific objective. In the case of digital communication , your system has various elements that make communication and interaction between the sender and receiver possible, through codes that transmit messages.
Let's find out what elements make the digital communication system possible :
Sender: This is the element, which can be a person, a company, a how does botim work? device or a technology, that initiates communication by sending a message. For the communication process to be effective, it is important that both the sender and the receiver share common channels and codes.
Receiver: is located at the end of the communication process, but is just as important as the rest of the elements of the system, since it is the one who receives the message and subsequently interprets it. The receiver may or may not participate in the communication; if, finally, the message is deciphered and understood, it can be established that the communication process was effective and successful.
Code: This element refers to the language used in the communication process, which can be oral or written, as well as non-linguistic elements such as traffic signs.
Message: is the element that the sender transmits to the receiver; it depends on the code and the channels used that the message effectively fulfills its communicative purpose.
Channel: is the physical or digital medium through which the sender transmits the message to the receiver.
Digital communication channels:
Communication channels , in this case digital, are the means by which companies and brands establish contact with their customers, with the purpose of building a relationship that allows them to strengthen their image and presence in the digital environment.
Digital communication channels function as a bridge that allows customers to connect with brands in a space of interaction where consumer behavior, pain points, doubts, desires and objectives are known.
There are various digital communication channels , which are applied depending on the type of user and the type of actions that said user performs or requires. Below, you will find some of the most commonly used digital communication channels :
Social media: one of the most popular channels, it allows you to interact directly with audiences through posts, comments and content in various formats.
Blog: This channel usually has informative and educational content, providing the audience with knowledge. Through this channel, companies usually motivate users to explore and learn more about their services or products.
Instant messaging applications: This channel refers to applications such as WhatsApp, Telegram, Facebook Messenger, Signal, among others. Its usefulness lies in the possibility it offers users to establish direct communication with companies through chats, obtaining real-time answers to doubts, problems, questions or aspects related to customer service.
Email Marketing: through this channel, companies seek to build loyalty among those who have already shown interest in their products or services, generating direct and personalized communication with a previously built database of clients and potential clients.
Push notifications: This channel is characterized by sending specific messages to recipients, it usually has a high viewing rate, although also because it is a channel with a more unidirectional approach it poses challenges in interacting with the content.
Discussion forums: this channel is often used to promote collective interactions. It is a space for communication and exchange of experiences that provides companies with knowledge about the perception and level of satisfaction regarding their services or products.
The importance of digital communication for a business
As we have seen, digital communication, beyond establishing the exchange of messages between a sender and a receiver, has become an important element for the corporate development of companies and businesses around the world.
The implementation of digital communication in business allows companies not only to improve their exposure on the Internet and strengthen relationships with their customers, but also contributes substantially to areas of administration, providing great results in issues related to investment, budget and ROI (Return on Investment) .
Some of the benefits of applying digital communication in business are:
Higher conversion rates: Marketing strategies that include effective implementation of digital communication can help businesses increase their audience, which increases the chances of gaining customers and potential customers who will represent higher conversion rates.
Higher ROI in digital campaigns: Digital communication supports online marketing actions that improve the cost per potential client or Cost Per Lead (CPL) . In other words, companies and businesses can obtain a higher percentage of ROI through the implementation of digital strategies that contain an effective approach to communication.
Savings or cost reduction: digital actions driven by effective communication in virtual media usually do not generate costs for companies, or represent a small investment that opens up possibilities for entering into mass and strategic advertising.
Greater competitiveness: with the available possibility of carrying out digital marketing and communication actions at a lower cost, businesses have the opportunity to compete with large companies by investing less budget, but obtaining the same advantages.
Increased web traffic: Through the mobile market, customers are able to learn about and explore business websites. Implementing a good digital communication strategy allows you to take advantage of organic traffic to generate trust and, therefore, achieve conversions. It is important to highlight that about 40% of current organic traffic is generated through browsers or mobile applications.
Better use or optimization of the budget: the results of digital communication in a strategy must be measured, analyzed and monitored. This will allow us to see whether the actions implemented work or not, making it possible to correct or modify the plan in a timely manner, and thus take advantage of or optimize the investment in the marketing and advertising budget.
Now that you have learned what digital communication is and what its impact and importance is in companies , it is time for you to learn how to generate a digital communication plan, an essential tool so that you can take advantage of its benefits and advantages in business.
Would you like to know if digital communication is for you? You can find out in the article: choosing a career or by taking the vocational test.