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As for the choice of equipment, the main criterion here is the price-quality ratio. However, despite the limited budget, you should not skimp on convenience - both for customers (sinks, chairs should be comfortable enough) and for workers.
Furniture should be functional first and foremost. You don't need to spend a lot of money on it, just choose the one that fits into the interior of the salon.
Service in inexpensive salons physician database should be polite and friendly - it is unlikely that you will be able to provide more. Usually such a salon is 50-70% full.
Business class cabin
This establishment is designed for more demanding visitors who know a thing or two about interiors, design, modern fashion and cosmetics.
It is better to locate a business-class beauty salon in the heart of a densely populated residential area. Sometimes such enterprises can be found on the territory of a shopping mall or business center. The area of the premises should be at least 100 m 2 .
Stylish and neat interior, tastefully decorated (although without much luxury), availability of parking near the establishment are mandatory requirements. Advertising messages of business class salons are full of names of famous brands.
In addition to the standard set of services that any economy-class establishment has, these salons also offer massage, make-up artist and cosmetologist services, solarium; sometimes simple procedures for correcting the figure and facial contours through injections.
More qualified professionals who have won awards for winning professional competitions are hired to work in the business class salon. A special uniform in the establishment's corporate colors is designed and manufactured for the staff.
Such salons must have professional equipment from well-known manufacturers with a proven reputation, and solid furniture. A high-quality but cheap chair from China will not do and will only spoil the image of the salon.
All consumables must be of high quality - shampoo, hair dye, styling products, perfume (French perfume is a must for an establishment of this class), nail polishes, etc. The expected occupancy rate, which should be taken into account when drawing up a business plan for a beauty salon, is 30-50%.
Luxury salons
Premium and deluxe can be defined by one concept — establishments of the luxury category. To the typical set of services of business-class salons, SPA procedures are added here, for which a special zone is allocated; operations for body and weight correction, rejuvenation with the help of ultra-modern cosmetic capsules.
The pricing policy of luxury beauty salons is as follows: the more popular the establishment is and the more excitement the service causes, the more expensive it is.
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Of course, consumables, equipment and furniture in such salons are only the most expensive and high-quality, from the best manufacturers with a worldwide reputation. The building's façade is stylishly decorated, visitors can leave their cars in a guarded parking lot belonging to the salon. The main tone of advertising messages is exclusivity, high status, elite status of the establishment, the most "star" specialists. In addition to areas for providing various beauty services, the salon may have its own cafe or store. This requires large areas, the size of which is limited only by the budget of the business owner.
Search for premises for a salon.
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Most of these establishments issue their own club cards and annual subscriptions, the cost of which can reach $50,000. Success in this market niche depends on who becomes the salon's regular client: if famous artists, politicians and the beau monde visit it, there is no doubt that the business will flourish. Luxury salons have the lowest occupancy: only 10-30%.