Scrub Daddy x Dunkin: America runs on donuts

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For this National Donut Day, Scrub Daddy and Dunkin dropped a line of donut-shaped sponges, and their fans went wild.

Scrub Daddy's TikTok video of someone glazing a tray of donut-shaped sponges.

Scrub Daddy and Dunkin are no strangers to successful brand ireland b2b leads partnerships. Yet, this collab seems destined for virality. As the press release announcing the partnership points out, a witty exchange between the brands on social put this entire relationship in motion. And fans had been hoping for years that something like this would drop.

The comment section of a TikTok video from 2021 where fans are begging Dunkin and Scrub Daddy to collab

When these two internet darlings announced their partnership, other brands even heralded it as the partnership of the year.

A comment on Scrub Daddy and Dunkin's TikTok video from Ulta Beauty heralding it as the brand collab as the year

The brands promoted the launch on social by glazing their donut-shaped sponges, hosting a dance party for their mascots, cleaning up sprinkles and more. Every post’s comment section is filled with emphatic praise.