An image of a Sephora brand ambassador showing gifted merch in an Instagram post.

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Red Bull
Red Bull has a long-running student brand germany b2b leads ambassador program, which has been going since 1987. Their Student Marketeer program includes over 4,000 college students who generate awareness and excitement for the brand by organizing events and distributing products. This grassroots approach targets and helps them remain relevant to younger demographics.

Red Bull ambassadors are known for their energetic and engaging campus presence, often hosting extreme sports events, parties‌ and competitions that align with the brand’s adventurous image.

Red Bull brand ambassador values and perks.

Lululemon
Lululemon’s ambassador program recruits two types of ambassadors: Global Ambassadors and Store Ambassadors. Global Ambassadors are elite athletes representing the brand internationally, while Store Ambassadors are fitness experts who connect with the local community at a grassroots level.

Both types of ambassadors host classes, workshops and events that foster authentic connections with their audiences. They also provide valuable feedback on Lululemon’s products, helping to improve product development. This dual approach helps Lululemon ‌maintain a local and global presence.