An Instagram post from a creator who took over Sprout's account

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Influencer marketing can cut down on the high costs associated with traditional advertising methods, and boosts credibility and relatability through trustworthy endorsements. According to The 2024 Influencer france b2b leads Marketing Report, 49% of consumers make purchases at least once a month because of influencer posts, and almost all (86%) make purchases at least once a year.

Leveraging the right influencer partnerships leads to increased brand awareness and sales. Influencers effectively sway consumer opinions and drive engagement, providing your brand with a high return on investment through measurable, impactful results.


And influencer partnerships don’t need to end when their content goes live. According to The Influencer Marketing Report, 62% of all consumers who make daily or weekly purchases based on influencers’ recommendations are likely to share product feedback directly with influencers. The influencers and creators you partner with have an even more direct view into your customers’ sentiment and feedback—insights that can help your brand pivot in real-time and grow long-term.

Employee advocacy
In the face of limited resources, changing algorithms and congested feeds, an employee advocacy program can be a brand’s greatest asset. Advocacy programs help marketers amplify their brand’s reach without additional paid spend.

Content shared by employees receives more engagement and has a broader reach than content shared through official brand channels alone. It allows social users to see the real people behind your brand. Through Sprout’s Employee Advocacy platform, we drove more than 20 million impressions in 2023—more than all our other social platforms combined.

Advocacy programs also help attract top talent and improve employee engagement, further contributing to a positive company culture and stronger brand reputation.