Case: Promotion of a medical center on the Internet - a real success story

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Promoting medical centers on the Internet is a multifaceted task that requires a special approach. Today we will consider a real case of promoting a medical center from one of the cities of Russia, which was able not only to declare itself in the digital space, but also significantly increase the flow of customers and improve the quality of service.

1. Promotion strategy
Analysis of target audience and competitors
The first step was a comprehensive study based on data about the target audience: age, gender, social status and interests of potential patients. Thanks to the analysis, the medical center understood which services are most in demand and what exactly their audience is looking for on the Internet.

Along with this, there was an assessment of the competitors’ activities – users often compare, so it was important to understand what and how other clinics offer, what communication channels and marketing moves they russia consumer mobile number list use to attract clients.

Developing a unique selling proposition (USP)
The next step concerned the development of a USP that would help the medical center stand out from its competitors. Attention was focused on unique features – for example, innovative equipment, highly qualified specialists and an individual approach to each patient.

An effective USP became the basis for all marketing and advertising messages aimed at strengthening the center’s position in the minds of the target audience.

2. Implementation of channels for promoting the medical center
Medical center website and SEO
The central element in the promotion of the medical center was the official website of the medical center, which was updated: a more modern design, convenient navigation, adaptation for mobile devices. Work on search engine optimization of the site was constantly carried out taking into account the requests of potential clients. The right keywords and their variations were naturally woven into the texts on the site, which ultimately contributed to an increase in positions in search engines.

Regular addition of useful content to the site, including articles, video blogs of doctors and answers to popular questions of patients, was combined with classic SEO, which allowed the site to maintain high positions in search results for queries important for business.