How to Create Your SEO Strategy in 15 Steps?

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Let's look at a series of steps to design a truly successful Search Engine Optimization strategy.

1. Create a buyer persona according to your business
The buyer persona is the fictional and generalized representation of your ideal client. It is created in order to have a more accurate understanding of who you are going to sell your products or services to.

This profile will ultimately help us connect with our real customers.

To establish this, you can use surveys and interviews with your vietnam whatsapp resource target audience. You could also rely on your current customers. This is a very important task, as it can help you determine the success of your strategy.

2. Identify keywords, a fundamental point of SEO work
The next step is to analyze the type of searches that people who might be interested in your products and services are performing, and what are the best keywords that will help your website rank.

Keywords are those we type into search engines to find information related to our needs.

The search engine responds to this request by providing the best possible response, offering the most relevant pages in the results.

This is why keywords should be the basis for any website's SEO. It is necessary to identify which keywords can lead users to our website and use them in your On-Page SEO and Off-Page SEO.

Conducting a good analysis of them and establishing a good strategy will prevent you from wasting time trying to position keywords that will not benefit you.

Having a good analysis can help you detect and rule out the following:

Keywords that do not have many searches.
Keywords that attract the wrong visitors, who don't need what you're offering.
Very strong keywords, whose competition exceeds your current capabilities.
Keywords can also be classified according to the number of searches that can be established around them:

Main keyword: very broad searches, which return a very large volume and with a lot of competition. Example: dogs, cars, computers.
Middle Tail. These searches are a bit more specific but still very broad. Examples: cute dogs, cheap cars, new computers...
Long Tail. These are the ideal ones because they are more specific and have little competition. Examples: videos of small and cute dogs, buy a cheap car in Caracas, computers on sale.
Additionally, with the Google Trends and Keyword Planner tools you can see what people are searching for on Google according to language and country.

The next step is to organize the keywords by categories or services and according to the order of importance.