Ultimate Guide to Real Estate Website Conversion Marketing

[Dimaeiya333]

Traffic alone is not enough to increase sales and grow your real estate business. Whether residential, commercial or new property development, improving the overall quality of traffic and converting that traffic into higher value qualified leads is what ultimately brings lasting growth to any real estate operation.

In this guide, we'll explore customer conversion in real estate, recent trends, and through a variety of insights and tools, how to help you improve your business.

Everything in this guide is designed to be practical, easy and simple to implement.

‍

Who is this guide for?
This guide is intended for any seller, entrepreneur or Internet user interested in benefiting from the knowledge of online real estate marketing, particularly conversions.

To get the most out of this short document, meeting the following criteria and prerequisites makes you the ideal person to follow this guide and make a difference in your real estate business.

‍

You have a website
You are driving traffic to your website through paid digital campaigns, SEO efforts, and traditional marketing.
You want to qualify your potential clients and save time
You want to differentiate yourself from the competition
You want to convince interested buyers and sellers that you are the best and only option
‍

If you're trying to figure out how to drive more traffic to your website, this isn't the guide for you. However, learning about trends and conversion rates can still be helpful.

To benefit from this guide, it is important that you already have people visiting canadian cto cio email database your website, i.e. regular traffic, or that you are implementing strategies to attract that traffic.


With this guide you will be able to:

1. Try to double your website conversion rate
The minimum goal is to increase your website conversion above the industry average. The industry average is 0.62%. This is low compared to other industries, and in this guide we'll explain why.

How much you can improve depends on the quantity and quality of your traffic. Using this guide, you should be able to achieve at least a 1.5% conversion rate for your website. If your current conversion rate is higher, great, but this means you should try to double it. Turning conversion rates into revenue means, for example, that if you have 3,000 daily visitors, increasing conversion from 0.8% to 1.5% will increase your annual leads from 8,760 to 16,425. If the average value of your leads is ¤500, your conversion rate will increase from 0.8% to 1.5%.

If your average lead value is $500, this would potentially mean between $4,380,000 and $8,212,500 in additional lead value generated by simple changes – changes that can be implemented at very low cost and in very little time.