International Marketing Certification

[aminaas1576]

What I expected from the “DIGITAL Director” course was, first of all, the systematization of existing knowledge and new insights. Certification also helped me with this. It was a step… Not even a “step”, but a new floor, to which I had to climb with the help of a ladder that I had to build myself. I built a ladder of knowledge, tested myself, and successfully passed the certification. And now I successfully apply the knowledge I gained in client projects.

After the digital director course, there was a very good preparatory block for passing the international exam, which was taught by Yuriy Robul (academic director of the NIMA program - editor's note). I was delighted by the maestro - he spoke so deliciously about marketing, precisely from the point of view of theory, based on an academic vision. Because we, practitioners, are used to looking from the point of view of practical actions and tools: for example, you need to set up advertising - aha, we did parsing, quickly researched demand, got keywords, quickly threw in a Call To Action, connected everything in a table so that we got advertisements. Here you also needed to thailand email list immerse yourself in the theory of marketing and ask yourself a very important question: "so that what?"


wrote a post about it During the preparation, we analyzed situations that are not typical for Russia. This also has some complexity, because it was necessary to take into account both the landscape and the mentality in order to work everything out qualitatively. For me, at the start of the training, it seemed an almost impossible task to analyze the financial and marketing situation around a specific business in 2-3 hours and offer development options that would be optimal for it. By the end of the preparatory course, I realized that the framework in my head had disappeared. And this was another insight - I can do it, it's cool!