This success is a big change from how Mannings used to rely on a traditional recommendation system that only focused on CTR, limiting its ability to turn user engagement into actual sales. Now, with AIQUA's recommendation model, Mannings is capable of optimizing CVR effectively. This not only adds real value but also puts Mannings ahead of competitors.
[1] The 66% ROAS increase is driven by CVS campaigns,one of the seasonal campaigns driving purchases through stimulus vouchers issued by the Hong Kong government. The ROAS performance is compared with the ads performed by other agencies, showcasing Appier’s AI can capture users’ behavior and outperform with less operation efforts.
[2] The 100% uplift in CVR can be attributed to a targeted Enjoy bolivia mobile phone number list Card Day campaign leveraging a user list generated by AIXON Prediction. This exclusive list, including users with a higher likelihood of making a purchase, outperformed a generic user list that did not include AIXON Prediction users. This compelling comparison illustrates the superior accuracy of the AI-generated list in driving campaign success.
[3] The 100% conversion rate (CVR) increase in web improvement indicates the percentage by which consumer CVR has increased as a result of the AIQUA in-web campaign compared to before the use of AIQUA.
Zenyum_Listing
Zenyum strategically partnered with Appier to create an automated and personalized LINE experience in both Taiwan and Japan. This collaboration resulted in a remarkable 47% boost in CVR and 82.6K total views on YouTube.
About Zenyum
Founded in 2018 in Singapore, Zenyum is a startup with the latest innovation in Smile Cosmetics. The company believes everyone deserves an affordable and confident smile. The company provides 3D-printed Invisible Braces, produced under the highest quality standards, to the rising Asian middle class. Zenyum collaborates with professional dentists to offer patients Cosmetic Dental Treatment with cutting-edge technology to effectively straighten teeth at an affordable cost.