MAED producers and curators learn marketing on our courses. who have a certain marketing background. Many worked as marketers, and received a second or third education in marketing. Because without understanding how everything works in digital marketing, it will not be possible to make a cool educational product.
I believe that producers need to improve their marketing skills on the one hand, and on the other hand, keep up with the latest developments in online education. That is why our second mandatory story is training in the methodology of creating educational products. We follow the online education sphere (Nastya Karpova's EdMarket, Frankel-Rumyantsev's events in Eventology), and are aware of everything that is happening in this market.
We can say that we train everyone: students, speakers, methodologists, producers and ourselves.
Making a cool educational product means not allowing repetitions and gaps
The producer, when we decide on the topic of the course, begins to analyze the market for vacancies in this specialty, how many requests for specialists, what salaries are offered. What exactly employers require spain email list and what they are willing to pay for. We analyze competitors' programs, reviews. We make a draft of the preliminary structure of the curriculum - as the producer sees it. Then each producer agrees on all this with me. I compiled some programs entirely myself and passed them on to the producers.
When we already have a complete training structure, we find a person for each course who has comprehensive systemic knowledge on the course topic. In addition, he or she must be a good teacher and practitioner, with his or her own developments and cases. These people are the course flagships, the main speakers who conduct the first few training modules of the course, give lectures in the middle and at the end of the training.
Then we start forming a network of additional speakers. We receive recommendations from the flagship teacher, we search ourselves. With each speaker, we work out the necessary topic in detail, more deeply. That is, not at the level at which a producer would do it, but right in detail, in all the little things. Of course, we check the presentations collectively. The headliner of the course, in the second control group I (Chief Product Officer MAED), so that it is structured, systematic and without repetitions.
One of the producer's tasks is to avoid repetitions. So that different speakers don't talk about the same thing in their lectures. Another problem is the opposite - not repetitions, but gaps. That is, the speaker in the lecture talks about things that should have been covered in previous lectures. But for some reason they weren't talked about. That's why we constantly polish each course to perfection. There are always small glitches, requests from students that need to be polished and taken into account. This is a completely normal story.