The core competencies of the ROP are effective management of the sales department and achievement of target indicators.
He must have the following knowledge and skills:
understanding how a client makes a decision to purchase a product/service;
how to create a distribution system, possible options for structure and functionality;
key steps of the sales funnel, the what is gcash intricacies of its development and implementation, the main metrics that need to be monitored on a regular basis;
discount system, what period is best to hold promotions for maximum business efficiency;
segmentation and evaluation of leads to increase sales;
motivation system for subordinates;
the main mistakes in sales that should not be made;
what metrics need to be tracked for sales analytics;
how to work with warm clients, standards of communication with customers.
It is important for a candidate for the position of ROP to know not only the sales process, but also related areas. A higher economic/technical education, knowledge of the basics of legislation, marketing, pricing, and the ability to create commercial proposals will be a plus.
The basic competence specified in the job description of the head of sales is personnel management. In practice, a manager who demonstrates high personal results can become a head of sales. It cannot be said unequivocally that this is the best option. In addition to the ability to sell, a head of sales must understand how to form a close-knit team of professionals. An inexperienced manager can negatively affect established business processes.
The practical skills of the sales representative are also important. He/she must be a confident user of the CRM system, be able to calculate the conversion rate, and understand the intricacies of the sales funnel. Experience in personal sales is an important factor: the sales representative must train specialists to effectively lead the buyer to the purchase.
Increase Your Profits by 10X: 5 Key Metrics You Must Track
Alexander Kuleshov
Alexander Kuleshov
General Director of Sales Generator LLC
Read more posts on my personal blog:
After working with over 300 online projects , I can guarantee: monitor these metrics weekly and your company will not only survive, but also increase its profits by 10 times!
In the context of sanctions and crisis, knowing the ROI of your advertising decides whether your business will be successful. Tracking these 5 critical indicators is the key to your prosperity.
What you get for free:
5 Key Metrics to Increase Profits by 220%
The Secret ROI Formula: Instant Advertising Efficiency Calculator
Anti-crisis Solutions Matrix: Find the Perfect Strategy for Your Business in 15 Minutes
We have prepared all the documents and templates with formulas for you. And yes, it is FREE:
Download documents for free