A Sprout Social LinkedIn post featuring Tiffany Hardin at the Cannes Lions Festival

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If you came to the festival not canada b2b leads knowing what was popular for advertisers, you certainly left knowing that brands are betting big on sports, creators and artificial intelligence. Here are the key themes that dominated this year’s conversations and how we can incorporate them into our own marketing efforts.

AI is a rocketship in marketing
AI was at the forefront of Cannes discussions, and for good reason: it’s revolutionizing how we understand and engage with our audiences. Here are a few takeaways:

Personalization at scale: AI enables us to create highly personalized content and experiences for consumers. By analyzing data and consumer behavior, AI can help tailor messages that resonate on an individual level. Even Linkedin is using AI to help users generate and place ads more effectively.A LinkedIn post from Abhishek Shrivastava, LinkedIn's VP of Product, announcing LinkedIn's new AI-powered campaign features.
Efficiency in operations: AI-driven tools can automate repetitive tasks, allowing our teams to focus on more strategic initiatives. From content creation to customer service, AI can enhance productivity and efficiency. Descript is already dominating with users leveraging their AI text to voice features (which are handy for podcast ad narration.)
Predictive analytics: Leveraging AI to predict trends and consumer needs can give us a competitive edge. By understanding what our audience wants before they even know it, we can create more targeted and effective campaigns. This is a huge win for adtech.
Yes, DEI, Is very much still alive
Diversity and inclusion were pivotal themes at Cannes. Though not as prevalent as in years prior, this year’s programming reflects a growing recognition of DEI’s importance in marketing. This year, I spoke on a panel sponsored by Paramount’s Content for Change hosted at the Cannes Can: Diversity Collective stage produced by Adrienne Smith, who is a diversity leader and paved the way for POC leaders to have a “home” at the festival.