After defining your first question and topic, you usa business email list need to consider refinement.
Listening query refinement is essential due to several factors. For example, you might need to add a new keyword to your searches that has only recently become important, based on your own research.
Or, your competitors might have experienced a recent controversy that you need to factor into listening to gain new insights.
Sprout’s query builder allows you to easily refine any keywords or topics
Adding new keywords to refine topics also impacts your historical data when performed through Sprout. Because of this, it’s also worth analyzing your prior data after you’ve fine-tuned your topic.
There’s no strict rule on when you should refine your topics. But if you can get into the habit of setting refinement reminders each month on your calendar, you’ll get more relevant insights from your listening.
5. Establish an insight distribution game plan
Once you’ve collected your data and set a refinement plan, you need to know what to do with it.
This is the final piece of the puzzle; insight distribution. Define a cadence for how you distribute your social listening insights across your organization.
Listening insights aren’t just useful for marketing departments. When collected and presented effectively, they can guide decision-making across an entire company.