Niche marketing examples to inspire your strategy

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What could your niche marketing campaign look like? Here are some examples to get your creative juices flowing.

1. e.l.f. ’s Make up over Makeup canada business email list campaign
Ian Paget (@ianpaget) and Chris Olsen (@chrisolsen) were a famous social media couple with over 12.7 million TikTok followers and 327,000 subscribers on a co-managed YouTube channel. When they broke up, fans were devastated. However, cosmetic brand e.l.f. saw an opportunity for a unique brand partnership.

The “Make up over Makeup” campaign brought together the two social media stars for a YouTube video in which they rehashed their breakup while applying each other’s makeup. By partnering with two prominent creators within the LGBTQ+ community, the campaign helped e.l.f. reach a niche audience in the beauty industry.

A YouTube video of e.l.f.’s “Make up over Makeup” campaign featuring TikTok influencers Chris Olsen and Ian Paget

2. Dunkin Donuts x Corporate Natalie
Natalie Marshall (@corporatenatalie) is a content creator with over a million followers across TikTok and Instagram. She’s known for her humorous videos about work-from-home corporate life.

Recently, food brand Dunkin Donuts partnered with Natalie and actor Will Arnett on a short commercial featuring a cast of up-and-coming stars posing as “summer interns.” Considering Natalie’s strong appeal with fans of corporate humor, the partnership helps Dunkin connect with this audience in a relatable way.