Historical context

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Adapting content to each stage. It is important to understand that content must match the user's state at each stage of the journey: from familiarization to making a purchase decision.
Continuous interaction. The content funnel assumes continuous interaction with the client, from the first contact to post-sales service.
Personalization: The more personalized your content is, the more likely it is to be effective at each stage.
The term “sales funnel” was first used in the late 19th century in business literature to describe the process that potential customers go through, from their first contact with a product to its purchase. Over time, this process has been adapted to the digital marketing realities, and the content funnel has become an important tool in online marketing.
Previously, the funnel was focused exclusively on sales, but with the development of hong kong phone number list Internet marketing and content marketing, the emphasis began to be placed on creating valuable content at all stages of the customer journey. This allowed not only to increase conversions, but also to build long-term relationships with customers.
Practical application