Five tools to optimize your “link in bio” on Instagram and TikTok

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So far in 2023, Instagram and TikTok have established themselves as two of the most important social networks for creating influencer marketing campaigns. Curiously, both share a characteristic that differentiates them from other networks, and that is that posts cannot be accompanied by clickable links. But there is a solution to this limitation: links in the bio. In this article, we will present five tools that will help you optimize the links in the bio of Instagram and TikTok, thus driving traffic to your digital platforms.


Key points about "link in bio"
On Instagram and TikTok, the bio link is the only space you have to add an external link that will direct users to other platforms or content from your brand.
Learn 5 tools that will allow you to optimize the link in your bio on Instagram and TikTok.
Having an attractive link in your bio can help you promote sales and improve the ROI of your campaigns. Learn some strategies to achieve this.
While on Facebook, Twitter or Pinterest you can link to each post, this is still impossible on Instagram and TikTok. The reason for this is simply because both platforms have a vested interest in keeping users on their apps.

Brands, in particular, need to formulate an effective strategy to enable their “link in bio” to drive more traffic to other content, online stores, or your own website. A key step to achieve this is to shorten the link, avoiding a jumble of numbers and letters that detract from the clarity of your profile.

What does link in bio mean?
The link in bio is a clickable URL of any Instagram or TikTok profile. Of course, you can target it in the classic way, through mentions in posts or stories, but there is certainly more to it than that!

Unlike Instagram, where both private and business profiles can add a link to their bio, options for private TikTok users remain limited. On the Chinese app, you must have a business account to take full advantage of the link in bio.

Where is the link in the bio?
On Instagram and TikTok, the bio link is the only space available to add an external link that will direct users to other digital platforms of your brand. To access the link in the bio of each application, follow these instructions:

To access on Instagram:
Go to the user's profile.
Below the profile description and followers/following, you will see the link, if the u australia accountant email database ser has chosen to include one.

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To access TikTok:
Just like on Instagram, you first need to go to the user's profile.
If the user has included a link in their bio, you'll find it below their username and description.

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How to put a link in the bio of TikTok and Instagram?
To add a link to your TikTok and Instagram bio, follow these steps:

TikTok:

Open the TikTok app on your mobile device and go to your profile.
Click the “Edit profile” button, located below your profile information.
You will see a section called “Instagram/Youtube.” Clicking on either of these options will allow you to link those accounts to your TikTok profile.
To add a link to a website, you can use the “Bio” section.