from them, and be inspired.

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Generation Z spends the most time on YouTube, with 70% even preferring the video platform to regular television and using YouTube to research their homework.

Facebook :

Most Gen Zers still have a Facebook account, but they use the platform less and, if they do, it is only as a source of information. At the same time, Facebook Messenger is the main messaging platform.

Snapchat :

If some Gen Z users still opt for Snapchat, it is only to share unfiltered moments with close friends. Snapchat is hardly used in any other way, although the new BeReal app could further displace Snapchat. Read how influencer marketing can work on BeReal on the Kolsquare blog.

Twitter :

The Global Web Index shows that Twitter remains in the top 5 of social networks, but Gen Z uses the app almost exclusively to keep up with the latest news.

Instagram and TikTok :

The two apps, although different, are the most popular social networks for Gen Z. Read more details about Instagram and influencer marketing and TikTok and influencer marketing on the Kolsquare blog.

Here's How Influencer Marketing Works for Gen Z
As alluded to above, Gen Z is interested in making a positive impact on the world, with 76% concerned about humanity’s impact on the planet. Only brands that are authentically focused on not just commerce, but also generally striving to make a positive impact on the world, have any chance, which is also the biggest challenge for influencer marketing for Gen Z.

Your brand should have nothing to do with “greenwashing” or “pinkwashing” because Gen Z is very likely to notice . Doing so could cause lasting, long-term damage to your reputation, because the Internet, and therefore Gen Z, doesn’t forget.

Influencers can quench Gen Z’s thirst for authenticity. They prefer real peop vice president software email database le over celebrities. They want to be able to understand decisions, learn

PRZM co-founder Liz Toney says: “ They are driving spending, they are behind some of the biggest cultural and behavioural shifts we see today, and they are also making decisions that will impact us for years to come .”

Five strategies for Gen Z influencer marketing
We have already established that it is important for Gen Z to have the ability to positively influence the world. In line with this, marketing strategies for Gen Z are based on clear values ​​and missions, transparency and a sense of responsibility, personality and authenticity, and community building .

Gen Z Influencer Marketing: Representing Their Values
What social and environmental values ​​does your brand represent? When Gen Z buys products or receives services, they pay particular attention to whether the brand's values ​​reflect their own:

LGBTQ+ Rights : Adoption of children by same-sex couples is supported by 60% of Gen Z.
Diversity : Ethnic and racial diversity, again, is supported by 60% .
Social Responsibility : Ethical brands attract 70% of Gen Z