Screenshot of Sprout Social's URL tracking parameters tool

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Leverage reporting tools
Native analytics can only take you so far when it indonesia business email list comes to conversion tracking.

That’s why we recommend using Sprout’s comprehensive reporting tools to connect specific goals and outcomes to your campaigns. This helps in identifying which strategies are successful in driving conversions.

For example, the Web Conversions report is available in Sprout for paid campaigns. This report paints a clear picture of how your social ad traffic is engaging with your website and how many people actually convert.

Image of Sprout Social's paid web conversions report.
Coupled with Sprout’s Link in bio tool, you can send social traffic straight to your desired landing pages and promotions with click-tracking. Applying SproutLink to your social accounts is a low-hanging way to learn about your social customers and get better attribution for your social efforts.

sprout social link in bio conversion tracking
Analyze the data
Your data will highlight what’s working, what’s not and where there’s room for improvement.

If this is your first time tracking social media conversions, the results can be eye-opening.

For example, you may note that traffic from TikTok converts way higher than visitors coming from Instagram. Or that a particular type of product or post drives most of your conversions.