They actually started out with no product fees

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That's what promoting a marketplace with email marketing is all about. 4.- Consider sending occasional special offers email marketing offersDo you want people to open your emails and be motivated to list your products or services on your marketplace? Offer occasional deals and savings they can't resist. At first, these could be things like lower commissions or listing fees or free featured items , or whatever kind of discount your business model allows. That makes it easier for vendors to justify the expense of joining your marketplace. Look at the case of Groupon, one of the most successful marketplaces out there. making it a very low-risk proposition for vendors to get listed. You may not be able to offer as much of a deal, but even a small discount or concession made to early vendors can go a long way.


Customers also respond well to offers. Free shipping, a discount pharmaceutical companies email list on their first order, or repeat purchase bonuses grab people’s attention and drive them to your marketplace to look around. Of course, you can't run special offers all the time. But it's good to keep them in rotation as a good way to promote a marketplace with email marketing. 5.- Increase customer engagement with behavioral email abandoned cart Users receive behavioral emails, also known as “triggered emails ,” after completing actions like favoriting a product, joining a waitlist, or making a purchase. They’re highly effective: triggered emails get twice as many opens as newsletters. They also have a click-through rate that’s three times higher . Those statistics should pique your interest in behavioral emails. You’re probably familiar with one of the most common triggered emails: the abandoned cart email .