The main goal of a marketing analyst is to develop a strategy that will increase sales and boost the company's profits. To do this, he or she tracks current market trends, performs analytical work, and forms development forecasts.
Andrey Osipov , author of the blog web-analytics.me, certified Google speaker and lecturer of the courses on Internet marketing WebPromoExperts, Skills, Digital Space. Leads the author's channel on web analytics
What is the benefit of working as a digital analyst - not for business, but for the individual?
This is a relatively new field and, as in any new field, you feel like a pioneer. The requirements for the specialty are still poorly defined, and in general, both in business and in the professional hong kong email list environment, it is not yet very clear who a data engineer or digital analyst is. You do things that either no one has done before you, or a relatively small number of people have done, and, as a rule, there are no ready-made recipes or answers. This is what drives you.
I'm not talking about career, it's hard for me to say. In general, what I see is that people grow the same way as everywhere else. First an analyst, then a leader over a group of people, then a leader over groups, then a chief data officer.
What is it about analytics that excites you personally and why is there a future there?
The future is all around us, look, Musk built a chip into a monkey, and it plays computer games. And data engineering or analytics, this is also the discovery of new areas, the analysis of dependencies, understanding how people behave, this is all very interesting.