The CTR of the ad units in the sidebar does not exceed

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87%.0.1%. In the side column, the ad is on the first screen. That is, the user sees it immediately after landing on the page. In the main content area, the AdSense block is located under the publication. To see it, the surfer needs to scroll almost to the end of the page.


Marketer Brian Harris tested the effectiveness of the sidebar on his blog. philippines customer email list The conversion rate of the page without the sidebar increased by 26% compared to the basic page. According to Harris, the CTR of the elements in the sidebar of his blog is 0.3%. After removing the sidebar, specialists from the Impact marketing agency recorded a 71% increase in blog page conversion .


If you use a sidebar, there is less space on the page for the main content. This may force you to reduce the font size, reduce the line length and line spacing, and eliminate paragraph indents. As a result, your content becomes suffocated and unreadable . Another disadvantage of using a sidebar is that it still distracts users from the main content.